On a project, I try to balance the business goals of the organization against the limits of technology and users' goals. I've developed the leadership skills and storytelling ability necessary to communicate the value of design.
I have good information and graphic design skills and I feel comfortable balancing usability and desirability using color, style, typography, icons, information design, and visual hierarchy to clarify data, indicate relationships, hint at behavior, and communicate brand values.
I am quick-witted and passionate about designing products the right way for the people who use them. I understand complex systems, processes, and relationships of people and products. I love solving problems from the big picture to the nuts and bolts.
One day I read an interesting quote by Alan Cooper: “When a complex digital device is easy to understand and use, a UX designer has done their job”, and that synthesizes what I feel about what I do. My work as designer is to make people's lives easier and more delightful.
Understanding is the first phase for me. During this phase, my team and I immerse ourselves in learning. We talk to experts and conduct research. The goal is to develop background knowledge through these experiences. We use our understandings as a springboard as we begin to address design challenges.
Ideating is all about creativity and fun. In the ideation phase, quantity is encouraged. I like to generate a hundred ideas in a single session. But it is also important to be aware of people's needs and developing insights and just after that, to think about how to make changes that will have an impact on the user experience.
Prototyping and testing are rough and rapid portions of the design process. A prototype can be a sketch, model, or a cardboard box. The purpose of experimenting is to learn what works and what doesn't, and then iterate. This means going back to our prototype and modifying it based on feedback.
After a certain number of iterations, a more solid idea of the product is expected as outcome. In some cases, the implementation is incremental and in other cases it requires to build the entire product before launching it. Focus on priorities and constant interaction with the engineering team is extremely important.
— Charlie Sutton, Product Design Manager at Facebook
— Charlie Stabb, Design Director at Samsung Design America
— Parker Kuncl, Design Lead at Paypal
— Bo Begole, Vice President at Huawei Technologies
— Marcello Manso, Product Designer at Rdio/Pandora.
— Leonardo Marçal, Creative lead at Artplan
— Paulo Coimbra, Product manager at Dotlib
We'll be in touch real soon!
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