Hey there! I am a Design Lead with over 10 years of experience creating end-to-end products.





MY WORK HAS INFLUENCED MULTIPLE PROJECTS AT SAMSUNG: FROM SERVICES TO PRODUCTS FOR THE CONNECTED HOME.

THE VIDEO BELOW SHOWS SOME OF THE PRODUCTS I WORKED ON.








I connect dots and pixels for a better experience in websites, mobile applications and branding.


SKILLS

This is what I can do


  • Strategy and Leadership

    On a project, I try to balance the business goals of the organization against the limits of technology and users' goals. I've developed the leadership skills and storytelling ability necessary to communicate the value of design.

  • Visual Design

    I have good information and graphic design skills and I feel comfortable balancing usability and desirability using color, style, typography, icons, information design, and visual hierarchy to clarify data, indicate relationships, hint at behavior, and communicate brand values.

  • Interaction Design

    I am quick-witted and passionate about designing products the right way for the people who use them. I understand complex systems, processes, and relationships of people and products. I love solving problems from the big picture to the nuts and bolts.

  • User Experience

    One day I read an interesting quote by Alan Cooper: “When a complex digital device is easy to understand and use, a UX designer has done their job”, and that synthesizes what I feel about what I do. My work as designer is to make people's lives easier and more delightful.

PROCESS

How I do it


Understanding

Understanding is the first phase for me. During this phase, my team and I immerse ourselves in learning. We talk to experts and conduct research. The goal is to develop background knowledge through these experiences. We use our understandings as a springboard as we begin to address design challenges.

Ideating and Synthesizing

Ideating is all about creativity and fun. In the ideation phase, quantity is encouraged. I like to generate a hundred ideas in a single session. But it is also important to be aware of people's needs and developing insights and just after that, to think about how to make changes that will have an impact on the user experience.

Experimenting

Prototyping and testing are rough and rapid portions of the design process. A prototype can be a sketch, model, or a cardboard box. The purpose of experimenting is to learn what works and what doesn't, and then iterate. This means going back to our prototype and modifying it based on feedback.

Implementing

After a certain number of iterations, a more solid idea of the product is expected as outcome. In some cases, the implementation is incremental and in other cases it requires to build the entire product before launching it. Focus on priorities and constant interaction with the engineering team is extremely important.

EXPERIENCE

Facts about me




I was born and raised in Brasilia, Brazil, lived in the suburbs of the famous Pilot Plan. Being surrounded by Oscar Niemeyer’s and other modernist architects buildings might have given me not only an early sense of aesthetics but also a particular critical vision about design. But why does it matter? This documentary can give you a clue.
During school years, I earned a bachelor degree in Industrial Design and Visual Design from the University of Brasilia and a master degree in Design Strategy and Management from Parson School of Design. I also spent three months living and studying at NASA Ames Campus for the Global Solutions Program from Singularity University. Among entrepreneurs, scientists and astronauts, I learned about the most advanced technologies in the world.
My work has influenced the new generations of Samsung SmartTVs, Smartphones and SmartHome products. Previously, I worked at the prestigious UX group of Globo.com and for organizations like Purpose and Avaaz to create "MeuRio", Rio de Janeiro’s largest mobilization network that seeks for more transparency in politics. Besides building products that are proven to improve people’s lives, I design products that help companies to leverage investments and increase consumers engagement.

Distinctions:
• Invited as a featured speaker at “Autodesk Ideas: The Innovation + Design Series”;
• Selected for Singularity University at NASA Research Park, a program where technologists, leaders and entrepreneurs explore breakthrough technologies to solve widespread global challenges;
• Co-hosted and organized the first TED event in Rio de Janeiro;
• I was engaged in the TEDxCityofGod, an initiative to bring TEDx to low-income communities and slums;
• I was able to mobilize over 3,000 design students in Brazil to meet, discuss design in a national event and foster the practice of design nationwide.





  • Marianne has a very well-rounded design background. She is very comfortable in problem solving, which means she always does what it takes - whether it be learning new tools, going deep with engineering on technical challenges, or just diving into the crafting process.

    — Charlie Sutton, Product Design Manager at Facebook

  • Marianne is a passionate designer. She constantly pushes herself - from leading projects to making the studio a better place to work. She is a strong visual and creative designer - focused on doing the best work possible.

    — Charlie Stabb, Design Director at Samsung Design America

  • Marianne's infectious laugh and bubbly personality elevates the morale of any team she works with. But it's her amazing talent as a creative thinker and fantastic designer that produces great results for her projects.

    — Parker Kuncl, Design Lead at Paypal



  • Marianne has a great can-do attitude. Always delivers creative, beautiful work. Great visual communicator. Would love to work with Marianne again.

    — Bo Begole, Vice President at Huawei Technologies



  • Marianne has a strong attention to details and is a very dedicated professional. She's also very friendly and helpful.

    — Marcello Manso, Product Designer at Rdio/Pandora.





  • One of the best art directors I've worked with. Very creative and attentive to every detail

    — Leonardo Marçal, Creative lead at Artplan






  • Proactive and attentive to subtle variations of interactions of each product that she designs.

    — Paulo Coimbra, Product manager at Dotlib